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Haier: A Case Study On How One Of China’s First Global Brands ...
First Global Brands Keeps Expanding Florian Pallas Abstract In less than 30 years, the nearly bankrupt Qingdao Refrigerator Factory transformed itself into Haier, one of China’s first global brands. With its roots in ranking (Haier 2013). 2.2 Founder Ruimin Zhang (born on January 5, 1949 ... Document Retrieval
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TCL Launches Advertising Campaign At Four Landmarks In Rome, Chinese Brand Shining In The Eternal City
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J.D. Power Reports
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The leaders of the competitive refrigerator market are here. Videocon, an Indian brand that is highly energy-efficient and also cools the fastest - setting an example for all other brands. Allwyn, the trusted veteran bags the third position, says Consumer VOICE, ... View Document
Haier 2012 Top Mount Freezers
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